My Business? It’s All About Your Business

My Business? It’s All About Your Business

I‘m frequently asked some variation of the following question: “...how can you do effective search engine optimization on my website if you don’t know my business?” This question reflects a legitimate concern. I’m going to give you the answer....
Why “Why” Matters

Why “Why” Matters

When you’re making a buying decision – any kind of buying decision – whether it’s choosing a restaurant, an electrician, a realtor, a painter, an attorney or a bank, do you care about the why? I do. In fact, I’ve become obsessed with the...
3 Keys to Success for the Self Employed

3 Keys to Success for the Self Employed

Obviously there are more keys to success than these three. And depending on who you talk to there are bound to be even more. The point is, success means different things to different people, so achieving it is a highly subjective pursuit.  The list that follows then...