Think SEO is Too Expensive? Think Again.

Why is SEO (Search Engine Optimization) so expensive? I hear this question all the time. I’m going to tell you why. But first a brief history lesson. In the beginning (mid-nineties) there were few websites. It was easy to get found. Just pack a few keywords into...

SEO Revisited

Last June I posted an entry called SEO – Sorting it Out, in which I talked about some general terms relating to search engine optimization,  i.e. the difference between sponsored and organic search, submitting your site to search engines, etc. I thought it might...

Flash Animation – Do You Need It?

Flash animation is an exciting technology that brings motion and visual appeal to the web. When used well it results in a rich and compelling user experience…a good thing to be sure. But before you decide to use Flash in your website there are questions you should...

SEO – Sorting It Out

If there is a “Holy Grail” in the web world it’s search engine optimization or page rank. Everyone who builds, designs, owns or has a stake in a website entertains the fantasy of occupying the exalted number one spot in a results set of a Google search. But despite...