Why “Why” Matters

Why “Why” Matters

When you’re making a buying decision – any kind of buying decision – whether it’s choosing a restaurant, an electrician, a realtor, a painter, an attorney or a bank, do you care about the why? I do. In fact, I’ve become obsessed with the...
3 Reasons to Read The Declaration of Independence

3 Reasons to Read The Declaration of Independence

1. It’s Inspiring About four years ago I  decided to memorize the first two paragraphs of the Declaration of Independence. I know – a pretty nerdy thing to do. Now, every year around the middle of June, I start reciting it – mostly to myself. I...

Cinco de Mayo – We Celebrate Because….?

My son was born on the 5th of May 35 years ago. Our family has been celebrating the Cinco de Mayo (the 5th of May) ever since. But for years, Americans have been celebrating the day for other reasons that have something to do with the day’s significance in...

Hello! It’s Me. I’m Sitting Right Next to You

I recently had a disturbing conversation with an old friend. His 24 year old daughter quit her job in Los Angeles and moved back home to Massachusetts. Nothing unusual there. It happens all the time. She liked LA but missed her friends. So home she came hoping to save...

Jason Ludwig – Someone You Should Know

Jason Ludwig sells cars. But he’s no ordinary car salesman. When he invited my wife and I into his office to begin the excruciating game of “offer, counter offer, let me talk to my manager and see what we can do, what will it take to put you behind the...