What about Reviews? Are they important? Will reviews help my visibility? Etc.
Yes, reviews are important. You see, local search is based on three factors, proximity, relevance and prominence. There are dozens of industry specific review sites – for lawyers, doctors, craftsmen, restaurants, hotels – there’s Yelp, Trip Advisor, Angies’ List, Zagats and many more.
- The Local Pack – people will click on one of top three results. Which one is most likely to be clicked on? The one with the most reviews.
- How do I get reviews? – ask and make it easy for people to write a review.
- Try to get reviews that talk about something specific you did for a customer.
- Don’t consider a negative review a bad thing – it’s your opportunity to engage with an unhappy customer and try to make it right.