Tips We Hope You'll Find Useful

“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.”
John Morrow

Answer Man Series #8: Google Analytics

Google Analytics is a free tool provided by Google that allows us to collect a wide range of data about how users interact with our website. When you create an analytics account, Google will provide you with a snippet of code that gets inserted into the...

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Answer Man Series #6: Are Reviews Important?

What about Reviews? Are they important? Will reviews help my visibility? Etc. Yes, reviews are important. You see, local search is based on three factors, proximity, relevance and prominence. There are dozens of industry specific review sites – for...

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My Business? It’s All About Your Business

I'm frequently asked some variation of the following question: "...how can you do effective search engine optimization on my website if you don't know my business?" This question reflects a legitimate concern. I’m going to give you the answer. I use a very old...

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