Tips We Hope You'll Find Useful
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.”
John Morrow
Traffic vs. Conversion
Would you like to see a thousand visitors a day to your website? Of course, you would. But what if you find out that your main competitor only gets around 200 visits a day but is selling 5 times more widgets than you are. It's About Conversion It's the...
Answer Man Series #8: Google Analytics
Google Analytics is a free tool provided by Google that allows us to collect a wide range of data about how users interact with our website. When you create an analytics account, Google will provide you with a snippet of code that gets inserted into the...
Answer Man Series #7: Backlinks – You Still Need Them
So why are backlinks important? Because Google views them as a vote for your website. The thinking is: if a reputable, authoritative website considers your website worthy of linking to it, then your website must be of high quality too. Makes sense right?...
Answer Man Series #6: Are Reviews Important?
What about Reviews? Are they important? Will reviews help my visibility? Etc. Yes, reviews are important. You see, local search is based on three factors, proximity, relevance and prominence. There are dozens of industry specific review sites – for...
My Business? It’s All About Your Business
I'm frequently asked some variation of the following question: "...how can you do effective search engine optimization on my website if you don't know my business?" This question reflects a legitimate concern. I’m going to give you the answer. I use a very old...
Protect Your Site From Hackers: 3 Tips
They’re out there, lurking in the dark corners of cyberspace ready to wreak havoc on your website – hackers. It’s a real danger with potentially grave consequences – loss of business, loss of standing with Google, erosion of trust – the list goes on. Why Do Hackers...