Google Analytics is a free tool provided by Google that allows us to collect a wide range of data about how users interact with our website. When you create an analytics account, Google will provide you with a snippet of code that gets inserted into the pages of your website. Once that is done, Google begins tracking user behavior which you can then look at by logging into you analytics account.
Why Google Analytics Important?
To answer this question, you must ask another question first – what is the goal of your website? Without knowing the answer to that question then any data provided by analytics is meaningless – it’s like the old Lewis Carroll quote – “if you don’t know where you are going, any road will get you there.”