So why are backlinks important? Because Google views them as a vote for your website. The thinking is: if a reputable, authoritative website considers your website worthy of linking to it, then your website must be of high quality too. Makes sense right?
So how do you get those valuable links? Well that’s a big topic – in short, you have to earn them. Here is what you should NEVER do. Buy links. Google can spot paid for links and will penalize you for it.