Would you like to see a thousand visitors a day to your website? Of course, you would. But what if you find out that your main competitor only gets around 200 visits a day but is selling 5 times more widgets than you are.
It’s About Conversion
It’s the classic traffic versus conversion conundrum. If your goal is simply to get more eyeballs on your website then the 1000 visits a day site is clearly more successful than the 200 visits a day site. But if your goal is to sell more widgets, get more newsletter signups, to get people to download your ebook, to fill out your contact form, make an appointment ….